Gym Plus
Fixing Funnel Leaks to Unlock 41% More Revenue for an 8-Figure Fitness Brand
An established 8-figure fitness and gym equipment brand, with a strong foundation and steady traffic, approached Zeros to unlock untapped growth potential. While the brand was performing well, they wanted to accelerate revenue gains, improve retention, and convert more visitors from existing traffic – without adding more ad spend.
Low returning customer rate and weak repeat purchase incentives
Limited engagement outside of email, leading to missed opportunities in retention
Visual inconsistencies across the store that affected brand perception
Low sign-up conversion on Klaviyo forms, limiting growth of owned audiences
Launched a Loyalty Program to drive repeat orders and build brand stickiness
Introduced an SMS Marketing Flow for timely reminders and exclusive offers
Implemented Branding Visual Updates to create a more polished, trustworthy buying experience
Optimised Klaviyo Sign-Up Form Design, doubling submission rates and future remarketing potential
+41% Total Sales Growth
+62% More Checkouts Reached with +16% of Conversion Rate
Returning Customer Rate: 19.35% (+42%)
2× Increase in Klaviyo Sign-Up Form Submissions
Achieved sustainable growth entirely through funnel optimisation and retention strategies, without increasing ad spend.